The world is changing, and so are we!
Here at Civil + Structural Engineer we’re passionate about being the best source of news and information for the civil and structural engineering professions. While we started as two separate print publications many years ago, we’ve since moved into the digital age and combined the great content our readers love into one supercharged magazine and website.
Just as engineering technology has evolved, marketing and information delivery have evolved as well, allowing our advertisers to reach readers with dynamic and engaging new media. Our Sponsored Webcasts and White Papers are only the beginning. Big new ideas coming to Civil + Structural Engineer include Live Video content and Original Research to put a face and a voice to our industry.
This means we have added new options to our advertising menu, brand new fresh content, and expanded social media presence, new capabilities and an expanded staff, all dedicated to helping you reach our audience in the best way possible.
Let us help you help the engineering industry!
|Website Ad Space||Location||Ad Size||1 Month|
|Homepage Site Sponsor||Homepage Background – Desktop only||1903x1030px||$2,100|
|Leaderboard||Top of Page – Global Navigation||728x90px||$1,600|
|Leaderboard Above Footer||Homepage Only||728x90px||$1,000|
|Skyscraper||Global Sidebar with exception of Homepage||300x600px||$1,200|
|Leaderboard After Post||Bottom of Post Pages||728x90px||$900|
|Featured Video||Global Footer||300x200px||$750|
|Enewsletter Ad Space||Location||Ad Size||1 Month|
|eNews Leaderboard Ad||Top of email – Above Civil + Structural Engineer logo||728x90px||$1,300|
|eNews Leaderboard Ad||Middle of Content Section||728x90px||$1,100|
|eNews Advertorial||Top Post of Content Section||See Spec Sheet||$1,700|
|eNews Featured Video||Middle of Content Section||300x200px||$900|
Acceptable files are JPG, GIF, or animated GIF. All images must be web-ready at a resolution of 72 dpi.
Send Materials to Anna Finley
Design Services Available
|Spread||Call for Pricing||Call for Pricing||Call for Pricing|
|Junior Spread||Call for Pricing||Call for Pricing||Call for Pricing|
|2/3 Page (vertical)||$2,000||$3,200||$3,000|
|1/2 Page (vertical, horizontal, or island)||$2,100||$2,800||$2,500|
|1/3 Page (vertical, square, or horizontal)||$1,000||$1,800||$1,500|
|Inside Front Cover||$2,000||Call for Pricing||Call for Pricing|
|Inside Back Cover||$2,000||Call for Pricing||Call for Pricing|
|Back Cover||$2,500||Call for Pricing||Call for Pricing|
|Center Spread||$3,400||Call for Pricing||Call for Pricing|
Build full-pages and spreads with a .50” margin on all sides and a .125” bleed. Do not include trim marks.
Fractional ads must be the exact size as the dimensions listed. No trim marks.
A high-res, print-ready PDF with the fonts embedded is the first preference.
Back cover ads require a postage knockout at the top.
All Ads must be print-ready at a resolution of 300 dpi.
Send Materials to Anna Finley
Design Services Available
One of the best ways to promote your brand is through the Civil + Structural Engineer webcast series! Not only do engineering professionals view these to enhance their knowledge on projects and products, but they also attend these presentations to fulfill their professional development hours (PDH) or continuing education units (CEU) each year in order to maintain and renew their P.E. license. Our editorial team will help guide you and your speakers on content direction to ensure an educational presentation is delivered. Only one sponsor is permitted per webcast.
You will be provided with a clear and defined training schedule (due dates for remaining materials, scheduled training and run-throughs, etc.) for planning purposes.
Civil + Structural Engineer is registered with the AIA and is committed to developing quality learning activities in accordance with CES criteria.
Elements of a webcast:
- 60-minute educational presentation including…
- Q&A session
- Two to three presenters and bios
- Poll questions
- Branding on console and in the PPT
- Back-end support
- Registration page
- AIA guideline approval
- 3 email blasts promoting the live event
- Full page color ad in magazine
- Banner on website
- E-news banner ads
- Confirmation, Reminder, and Follow-up emails
- Certificate of Completion for the live event
- Archive located at
- for one year after the event
- Follow-up Q&A posted online with the archive
- Automated quiz and certificate of completion for the archived event
- Full attendee/lead reports
Webcast sponsors are expected to submit the following items:
- Corporate logo
- Presentation title, description (1-2 paragraphs), and 4 Learning Objectives
- Speaker contact information and headshots
- PowerPoint presentation (using our Webcast Series template)
- Quiz questions and answer key
- Poll questions (if applicable)
- Videos (if applicable)
- URL to hosted video or
- Video file
- Hi-res images for marketing
- 300dpi images for print
- preferred dimensions are:
- 750px width x 500px height
- 1400px width x 600px height
Civil + Structural Engineer will execute marketing and promotions for the webcast to encourage maximum attendance. We will create the “call-to-action” advertising materials and distribute the promotions to our audience. Our promotions will begin four weeks before the scheduled live webcast date; however, the planning and preparation will start earlier. Your branding appears on the promotions, during the live event, and in the archived webcast.
Marketing activities include the following:
- One full-page print ad in CE News (may be combined with other webcast promotions)
- Email blasts sent to a targeted list from our database of more than 15,000 individuals (may be combined with other webcast promotions)
- Banners on website and eNewsletter
- Confirmation email to registrants
- 24-hour reminder email to registrants
- 2-hour reminder email to registrants
Channels organize content from the following topics across our entire network.
- Continuing Education
- Management Files
- Exclusive sidebar content on category page and all posts with primary category.
- Your logo linked to your page in first position of sidebar.
- Place up to 2 medium rectangles (300x250px) and a Video Block in sidebar.
- Social media shares
- Name of company appears at top of page in the channel section of the printed magazine. Linked to page in digital version.
- 1-2 page lead article in channel section of printed magazine.
Become an E-newsletter Takeover Sponsor and receive these benefits:
Have exclusive advertising spots on the newsletter email, which includes:
- advertorial & image
- and video block.
In addition to owning all of the ad spaces, the first three articles will be your submitted editorials. If we struggle to fill the newsletter with enough content of yours, we will fill it with non competing stories per our editor.
This next part is the best part.
Five to six days after this e-newsletter has been sent out, we send out a FOLLOW UP email to only the people that engaged on the newsletter.
What’s cool about this?
The follow up email will be sent to such a targeted audience since now we know they’ve already shown interest by clicking on your banner/stories. This follow up email can contain anything you choose. From another ad, to a free manual download, to an event promotion, etc.
Guess what we can also do with this lead generated email list?
We can give you all the names and emails of these people that open this second email.
We are generating a VERY targeted list for you to use for the future. Email blasts don’t even offer that!!!
So technically speaking, we are sending out TWO emails for you. One in the form of an e-newsletter, then One more as a follow up. Plus, you get the contacts that open the second email.
Call today for 2018 availability and pricing.
LET US HOST YOUR WHITE PAPER!
WE CAN CREATE ONE FOR YOU, TOO!
White papers are reports that can address a business issue, showcase a product, or outline a competitive situation. Longer than a blog post, but shorter than an e-Book, research indicates buyers prefer shorter white papers.
4 Reasons to create a white paper:
*Sharing technical knowledge
*Distributing business information
Call today to discuss this with our Director of Sales, Beth!
REAL MARKETING AND BRANDING FOR AEC FIRMS
The first real marketing course for AEC firms. Designed to bring clarity and distinction between marketing and sales (business development), this course will aid all levels of staff to understand how to market the firm and build the brand in their respective roles.
AEC BUSINESS DEVELOPMENT TRAINING
AEC Business Development Training is a one-day seminar that was specifically developed to help design and technical professionals in architecture, engineering, planning, and environmental firms become more comfortable dealing with clients and promoting the firm and your services.
THE PRINCIPALS ACADEMY
The Principals Academy is like a two-day MBA for technical professionals and is the most impactful two days you can spend learning to build your career and your firm. The program includes an extended Q&A that provides the attendees an opportunity to discuss in-depth the issues facing them at their firms with advice from industry-leading experts.
LEADERSHIP SKILLS FOR AEC PROFESSIONALS
Provides design and technical professionals with the skills to become more competent leaders. This course helps attendees develop and reaffirm the leadership skills, strategies, and techniques that will help them grow personally and professionally.
EXCELLENCE IN PROJECT MANAGEMENT
Provides project managers with a comprehensive understanding of the characteristics, skills, and techniques successful project managers must have to allow them to flourish in their role.
For more info visit zweiggroup.com/seminars/
HOT FIRM & A/E INDUSTRY AWARDS CONFERENCE
The Zweig Group Hot Firm and A/E Industry Awards Conference is the industry’s largest and most comprehensive business conference for leaders and aspiring leaders of AEC firms in the US. The conference agenda includes topics on technology, leadership challenges, business planning, marketing methods, recruiting and retention, and growth strategies. The success stories of Zweig Group award winners are shared at the event, along with a variety of speakers from a range of industries, all guaranteed to challenge and inspire you to achieve even greater success.
Being a sponsor of the Hot Firm and A/E Industry Awards Conference offers exclusivity and opportunity. Our event designers are
intentional in creating a tremendously positive environment of success and performance. Attendees are largely decision makers and C-level officers of the most successful companies in the AEC industry. These companies are investing in their growth and are open to new ideas for creating higher levels of performance.
For more info visit hotfirm.com
You want to be famous?
We can get you on the cover of Civil + Structural Engineer AND write a full feature article on you and your firm.
- Cover photo, headline and feature
- 4-6 page editorial with professional photography
- Digital feature placement
- Social and direct marketing
- Can increase distribution from 10,500 up to 26,000
- 30 Days in print
- Evergreen online
- Approximately 60 days prep to launch for best results
Do you need research?
Zweig Group’s full research team is available for any project our advertisers and sponsors need. We do original research on buyers, specifiers, customers and product or service users.
Talk with our Director of Sales for more information.
Do you need your webinars to stand out?
Do you need to market a recent project?
Zweig Group is pleased to be able to o er custom video for our clients! Nothing catches the eye more than moving pictures! Standing out and attracting attention is the name of the game. Custom videos increase engagement with your brand by making an immediate personal connection between you and your audience. In-house use of video for education and informational purposes is also important. Stay on the cutting edge with professional production that can come TO YOU!
- Branded videos about your company
- Videos for your website and social media
- High-quality produced educational webinars
- Portfolio reels
- Video interviews
- Special announcements
- Project completion highlight
- New project announcement
Anything at all that requires video and audio production to help you achieve your goals, we can help! From beginning with pre-production planning and following all the way through with a final, stellar professional product.